In 2010 Café Zupas had a handful of locations in the Salt Lake and Utah Valley area. They were preparing to grow quickly and introduce the fast-casual concept into new markets out of state. I was hired on as VP of marketing and began reworking all visual touchpoints of the brand. By 2016, the entire restaurant design from kitchen to dining room had been completely reworked. The logo, website, packaging, uniforms, even training materials and internal branding were all modernized and reconceptualized to communicate a forward-thinking message.